Startup Weekend London

Julian arrived this afternoon. Lending his brain, he critiqued the business model and initial assumptions.

It would be irresponsible of me to give away the farm; however, Julian’s expertise in online ad impressions certainly reined in expectations (for the better) and provided a refined outlook for the product.

Someone just drew a hockey stick. Another ad director offered many helpful suggestions. In thinking about it, SWL will launch a product inside a building that houses a publication company that’s moving to a web-based advertising model for the majority of its magazines.

How serendipitous!